Senior Product Marketing Manager
Beacon Software is seeking a Senior Product Marketing Manager to lead go-to-market strategies, product positioning, and sales enablement across its diverse portfolio of vertical software companies. This role is pivotal in driving revenue growth and market expansion by developing compelling messaging and executing strategic marketing initiatives. The successful candidate will collaborate closely with portfolio company leadership, sales teams, and Beacon's central product organization to enhance product adoption and customer engagement.
Key responsibilities include defining core messaging frameworks to ensure product differentiation, leading go-to-market strategies for product launches, conducting in-depth market research to identify trends and competitive threats, and developing sales enablement materials such as training resources and pitch decks. Additionally, the role involves establishing thought leadership through content marketing, supporting customer lifecycle marketing programs, assisting in pricing strategy, engaging with customers to gather insights, and analyzing performance data to refine marketing strategies.
The ideal candidate will have over five years of product marketing experience in B2B SaaS environments, with exposure to multiple industries or product lines. They should demonstrate a proven ability to develop and execute go-to-market strategies that yield measurable business impact, possess a strong understanding of vertical market software and SMB/mid-market sales cycles, and have experience collaborating with sales, customer success, and product teams. Exceptional communication skills, both written and verbal, along with an analytical mindset to inform strategy and measure impact, are essential.
Beacon Software offers a dynamic work environment with opportunities for professional growth and development. Employees are encouraged to take ownership of their roles and contribute to the company's mission of acquiring and growing essential software businesses. The company values humility, honesty, and hunger, fostering a culture where team members are motivated to excel and make a meaningful impact.