Senior SEO & GEO Marketing Manager
LaunchDarkly is seeking a Senior SEO & GEO Marketing Manager to lead and enhance our organic discoverability strategy across traditional search engines and AI-powered discovery platforms. This role focuses on how developer and technical audiences find, research, and engage with LaunchDarkly’s products and content. Reporting to the Director of Digital Demand Generation, this senior individual contributor will set the strategy for SEO and GEO (Generative Engine Optimization), manage execution across agency partners and internal stakeholders, and connect organic performance directly to the inbound pipeline.
Key responsibilities include leading the execution and evolution of LaunchDarkly’s SEO and GEO strategy to improve discoverability, traffic quality, and inbound pipeline across search engines and large language model platforms such as ChatGPT, Claude, Perplexity, and AI coding agents. The role involves building and maintaining a strategic roadmap for organic growth, spanning content strategy, on-page optimization, site structure, link and citation building, and AI discovery. Additionally, the manager will evaluate how LaunchDarkly appears in AI-generated search results and LLM-powered experiences, developing strategies to improve visibility, accuracy, and authority in those environments.
The ideal candidate will have over 8 years of B2B marketing experience with significant ownership of SEO strategy and execution for a developer product. Experience marketing to developers or technical SaaS audiences is required, with a demonstrated understanding of how these audiences research, evaluate, and adopt products. A proven track record of building and scaling SEO programs that drive measurable business outcomes, including inbound leads and pipeline, is essential. Familiarity with GEO, LLMO, or answer engine optimization approaches, or a strong SEO foundation with a clear perspective on building toward AI discovery strategies, is also important.
Compensation for this role varies based on geographic zones within the United States. For Zone 1 (San Francisco/Bay Area or NYC Metropolitan Area, Boston, Seattle), the salary range is $136,000 - $187,000. For Zone 2 (Irvine, LA, Monterey, Santa Barbara, Santa Rosa, Austin, Portland, Philadelphia, Chicago), the range is $122,000 - $168,000. For Zone 3 (all other US locations), the range is $116,000 - $159,000. In addition to the base salary, LaunchDarkly offers Restricted Stock Units (RSUs), health, vision, and dental insurance, and mental health benefits.
LaunchDarkly operates from a place of high trust and transparency, fostering a culture that values diversity and inclusion. The company is committed to providing a supportive environment where employees can thrive and grow. This role offers the opportunity to work in a dynamic, fast-paced environment, contributing to the company's mission of empowering developers to build their best software.