SEO Lead, Philippines

As the SEO Lead for the Philippines at Canva, you will be responsible for developing and executing a localized SEO strategy that aligns with the unique search behaviors and preferences of Filipino users. This role involves creating a market-specific approach rather than adapting global strategies, ensuring that Canva's offerings resonate effectively within the local context.

Your primary responsibilities will include defining success metrics for SEO in the Philippines, identifying high-impact opportunities, and crafting a prioritized roadmap encompassing content development, technical SEO enhancements, and authority-building initiatives. You will analyze local search trends, assess competitor performance, and pinpoint areas where Canva can improve or capitalize, translating these insights into actionable plans and experiments.

The ideal candidate will possess deep expertise in the Philippine market, being a native Filipino speaker with strong English proficiency and a comprehensive understanding of local online search and engagement patterns. Experience in leading SEO strategies for large-scale websites (500+ pages) is essential, along with the ability to think strategically while executing tasks pragmatically. A data-driven mindset focused on measurable business outcomes, coupled with effective cross-functional collaboration skills, is crucial for success in this role.

Canva offers a dynamic work environment that combines the flexibility of remote work with the benefits of in-person collaboration in Manila. Employees enjoy equity packages, inclusive parental leave policies, and allowances for well-being and workspace needs. The company fosters a culture of continuous learning and growth, providing ample opportunities for professional development and career advancement within a globally recognized design platform.