Software Product Marketing Manager
The Software Product Marketing Manager at AXON plays a pivotal role within the company's dynamic product marketing team, helping to define and communicate the value of AXON's technology solutions. AXON is a leading provider of public safety technology, known for innovative products that serve law enforcement, justice, and public-sector markets. The successful candidate will join a high-impact team focused on driving the adoption and growth of digital tools that shape the future of law enforcement and community safety.
In this role, the Product Marketing Manager will be responsible for developing product positioning and messaging, crafting go-to-market strategies, and enabling sales teams to effectively promote AXON’s software portfolio. Key responsibilities include conducting market research, generating insights to influence product direction, devising launch plans, and creating sales collateral and customer-facing materials. The role also involves close collaboration with Product, Sales, and Customer Success teams to ensure unified messaging and optimal product launches.
Candidates should have proven experience in software product marketing, ideally within SaaS, cloud, or enterprise technology environments. Strong analytical skills, excellent written and verbal communication abilities, and experience collaborating with cross-functional teams are essential. A bachelor’s degree in business, marketing, communications, or a related field is required, with preference given to those with additional experience in public safety, law enforcement technology, or B2B enterprise software.
AXON offers competitive compensation and comprehensive benefits, including health and wellness programs, retirement plans, generous paid time off, and professional development opportunities. The company provides a supportive and mission-driven work environment that values innovation and personal growth.
As an industry leader, AXON is dedicated to transforming public safety through technology, offering significant opportunities for impact and career advancement. Employees enjoy a collaborative culture that embraces diversity and encourages creativity, making AXON an attractive destination for those passionate about technology and positive social change.