Vice President, Product Marketing
As the Vice President of Product Marketing at SmartRecruiters, you will be a key member of the Executive Leadership Team, reporting directly to the Chief Marketing Officer. In this role, you will lead the global Product Marketing function, acting as the strategic translator between evolving market trends, complex customer needs, and our expanding product portfolio. This position is pivotal as we integrate with SAP SuccessFactors, ensuring alignment across Product, Customer, and Partner Marketing functions to support our ambitious growth objectives.
Your primary responsibilities will include defining and executing the global vision and strategy for Product Marketing, Customer Marketing, and Channel Marketing, directly contributing to the company's growth and market leadership. You will own the development of core product positioning, value messaging, and competitive narratives, ensuring consistency and impact across all channels and go-to-market motions. Additionally, you will lead the creation of product packaging, pricing, and naming strategies to align the product portfolio with market needs and maximize revenue realization.
To be successful in this role, you should have deep, executive-level experience in Product Marketing within a B2B SaaS environment, with a proven track record in managing a product portfolio and driving high-impact go-to-market strategies. Expertise in strategic pricing and packaging, positioning and messaging, and developing global segmentation and persona strategies is essential. You should also have a history of building and leading high-performing teams across Product Marketing, Customer Marketing, and Channel Marketing functions, along with exceptional written and verbal communication skills, and the ability to serve as a public-facing spokesperson and market evangelist.
SmartRecruiters offers a remote-friendly culture, competitive salaries, and strong internal mobility, ensuring that high performers have meaningful growth opportunities in an environment built on respect and empowerment. Recognized as a strategic leader in recruitment technology and awarded for our commitment to diversity, work-life balance, and employee satisfaction, we take pride in creating a place where everyone can thrive.
Joining SmartRecruiters means becoming part of a values-driven, globally focused tech company with a bold vision for the future of work. We foster a collaborative and inclusive work environment, where trust and determination bring us together. Together, we will win.